What we do

• Strategic advice for tourism
• China Business Solutions
• Intercultural communication training

The founder Heidrun Susanne Müller is dedicated to providing innovative solutions especially to Chinese tourism companies in all matters based on 25 years of experience in tourism management in Germany.

Muller Management Consulting knows the rules of both cultures and offers efficient solutions.

Who we are
H. Susan Müller, an award-winning entrepreneur of tourism ideas, develops original and individual concepts and business models.

Her in-depth practical experience in tourism management and a particularly strong intercultural competence supported by a network of international experts leads to extraordinary solutions and success.

Launched in 2013, Susan - as she is international called - now supports a number of resorts in China and is an official partner for the promotion, development and reform of Heilongjang Province in China and the Guandong Tourism Adviser. She is a speaker on tourism management, offers training for quality, efficiency and intercultural competence. Müller is also developing ideas to build your brand.

Strategic consulting in tourism

The consultant and service network of Muller Management has four strengths.

1. Many years of experience in advising and supporting German investors in China and set up the institutional requirements to advance Sino-German collaborations.
2. Open doors to European and Chinese investors during the time of their economic engagement and to organize the market launch.
3. Know-how in tourism, the boldness and decisiveness to make Sino-German business successful.
4. the development of innovative and group-oriented strategies.

Heidrun Susanne Muüller (German, English, French) coordinates all projects and sets the right course. In China, partner Ms. Wang Lu (Chinese, English) helps to manage and support. The entire team consists of highly qualified experts from China and Germany, lawyers (tax, law and patent), financial and real estate partners, tourism experts, service providers and commercial film producers, who bring comprehensive and completely customized solutions under the direction of Müller.

In project management, the development of leisure facilities, RV parks and open-air hotels, Müller quickly reveals unique concepts for promoting innovation, ensuring quality and profitability. Further strengths include designing strategies to promote the company's brand philosophy and guidance on more effective public relations, as well as the development of marketing concepts for start-up or the desired repositioning such as the organization of business appointments or international educational journeys.. With this expertise, Muller Management Consulting guarantees holistic support for all matters of business in tourism and implementing Sino-German business ideas.

Business travel & trade fair
Market Survey Germany and China, travel advice, organization and coordination of appointments, information on political and legal framework conditions, market opportunities and market development. Organization of trade fair visits and/or participation, and organization of meeting/appointments with important target individual or group including support at the meetings and translation service.

Lectures, training & workshops
Training topics in tourism and caravaning include business management, motivation, team development, conflict management and self-reflection on one's definition of management and cultural competence. Analysis, development and create strategies for tourismcompanies that incorporate value-oriented leadership. RV Resort/campsite development planning with practical instructions on tourism management, quality and intercultural competence training. Achieve more success and work in a more relaxed fashion with chinese co-workers or partners. Solutions in Corporate management, team and personal development. Coaching for employees and short-term training for executives.

Muller Management Consulting 米勒管理咨询
Office Lake Constance | Europe:
Ms Susanne Mueller
Mobile | WeChat: +49 1520 35 35 095
E-Mail: h.m@muller.management
Street: Gitzenweiler 88
D-88131 Lindau | Lake Constance
Germany